The most common pricing mistake looks harmless: add up the purchase, the logistics and the commission, add the profit you want, and call that the price. It does not work, because the commission is a percentage of the very price you are looking for. Add it to the costs and you understate the price, losing the difference on every sale.
An equation instead of a sum
The correct statement is: price minus commission equals total costs. From which the price equals the costs divided by one minus the commission rate. At a 20 % commission and 213 ¥ of costs the break-even price is 213 ÷ 0.8 = 266.25 ¥, not 213 + 20 % = 255.6.
What the costs include
- The purchase of the goods — on every shipment, not on every sale.
- China-to-Russia logistics at the chosen warehouse’s rate, with the weight rounded up to a hundred grams.
- Other per-unit costs: card acquiring, packaging, delivery to the warehouse in China.
- Handling of refusals — by the number of refusals, not shipments.
- And what comes back: the value recovered from a cancelled order is subtracted from the purchase.
Two answers instead of one
The calculator returns two prices. The first is break-even: below it you lose money on the item. The second is the price with your profit percentage on cost. Everything between them is room to manoeuvre: discounts, promotions, taking part in sales. Knowing the floor matters more than knowing the “right” price, because discount decisions get made fast and by eye.
Why calculate it here
The shipping rate, the commission for your item and the return tariff do not have to be hunted down and typed in: they come from the same data we collect from the platform every day. You pick the warehouse and the item. The yuan-to-rouble rate is filled in too — the official Central Bank rate, with its date beside the figure. Assembling rates from a PDF, a commission from the account and a rate from somewhere else into one table is half an hour of work, and it has to be repeated every time something changes.