The commission is the second-largest line after logistics, and it works differently. Logistics is paid on every shipment; the commission only on a completed sale, and it is a percentage of the price. So the price cannot simply be summed up from costs: the commission depends on the price itself and has to be derived from an equation.
The cross-border rate is its own
The response a Chinese account receives carries exactly one commission field — kgvpChina. The fields for the Russian models are not there at all. That matters: the numbers in Russian-language round-ups of “WB commission by category” apply to Russian sellers and have nothing to do with the cross-border model.
The rate belongs to the item, not the category
There are ninety-five categories holding seven thousand four hundred and eight items, and the rate is attached to the item. In fifty-four categories every item shares one rate; in forty-one they differ, sometimes wildly. Under Toys, children’s electric cars sit at 1.5 % and surprise toys at 24 %. A category average is useless here: it matches no real product.
The practical conclusion is simple: look up the rate for your own item, not for the section it sits in. Being ten percentage points out on a thousand-rouble item is a hundred roubles gone from every sale.
Why look this up on our site
Wildberries publishes no public commission table for the cross-border model. There is a file for Russia, Kazakhstan and Belarus; for China there is none — the rates are visible only inside the account. We pull them over the API from our own account, every day, and publish the lot: all 95 categories and all 7,408 items, searchable by name.
We also rewrote the Chinese category names. The platform’s own translations are machine-made and some are simply wrong: tableware becomes “ships and tools”, costume jewellery becomes “biological harm”, pharmacy becomes “farm”, and a third of the categories have no Chinese name at all. A Chinese seller is the one reading them, so we keep the top level our own.